The All Natural Skincare Market
I’m constantly asked my opinion on products/companies brandishing the “all natural” claim. Many folks say “it says 100% natural” or “I bought it at a health food store.” Let's talk a little about the difference between "all natural" and "pseudo-natural" (as I've come to label it) and the slick buzz words used on cosmetics and skincare labels.
As a start, the U.S cosmetics industry accounted for 53.7 billion dollars in 2011. Wow! The Skincare market is 31% of that total. That’s a lot of dough. I am all for folks making money. However, I believe it should be done with integrity and provide a valuable product or service that makes a positive difference in your life without hurting the planet and its inhabitants
Some common terms on labels are listed below.
- Made with organic ingredients.
- Contains organic ingredients.
- Made with nontoxic ingredients
- 100 percent Natural