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The All Natural Skincare Market

Posted on July 22, 2013 by Polly Glasse | 1 comment

I’m constantly asked my opinion on products/companies brandishing the “all natural” claim.  Many folks say “it says 100% natural” or “I bought it at a health food store.”  Let's talk a little about the difference between "all natural" and "pseudo-natural" (as I've come to label it) and the slick buzz words used on cosmetics and skincare labels.

As a start, the U.S cosmetics industry accounted for 53.7 billion dollars in 2011. Wow! The Skincare market is 31% of that total.  That’s a lot of dough.  I am all for folks making money. However, I believe it should be done with integrity and provide a valuable product or service that makes a positive difference in your life without hurting the planet and its inhabitants

Some common terms on labels are listed below.

  • Made with organic ingredients.
  • Contains organic ingredients.
  • Made with nontoxic ingredients
  • 100 percent Natural
  • Earth-friendly
  • Cruelty-Free
  • Vegan

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